Networking, in its broadest sense, means communicating, sharing information and building relationships with others. Though business networking can conjure up an image of doling out business cards to all takers at the meeting of the local Chamber of Commerce, this is not the way you'll attract new clients and grow your business.
But networking as a business-building strategy can be extremely effective for life, business or executive coaches. Bear in mind that it is a type of marketing that can give us a much quicker client win than building a newsletter list or writing a weblog. It doesn't mean however that you attend meetings with the aim of getting rid of as many business cards as possible or sharing your lovingly polished five-minute business speech with whoever you can steer into a dark corner!
You are lucky. You are a coach. You are paid to listen, be curious, ask questions and share resources. You already have all the skills you need to be a great networker.
Here then are the first five of my top ten tips for effective business networking:
Top Tips for Top Networkers
1. Give all your attention to the person you're speaking to. Don't look over their shoulder to see if someone 'better' is available. This rather uninspiring individual could very well be exactly the person your business needs right now
2. Be friendly and curious. Smile, make eye contact and be genuinely interested in learning more about their business. Some great questions are:
* What do you enjoy most about what you do?
* What made you decide to become a ______?
* Where else do you network? (This can be useful information for yourself and for you to pass on to others)
* So who's your ideal client?
They will feel flattered by your interest and much more likely to show an interest in your business too
3. Ask for their business card and don't throw it carelessly into the pit of your briefcase -- treat it with respect. Take a moment to look at it with interest and keep it in your hand till you've finished speaking or put it carefully in your card holder.
4. Avoid the temptation of getting stuck with one person because you feel nice and safe with them. Be on the look-out for others you can include in your conversation and be prepared to introduce new people to each other. They will love you for it, especially if they are new to the group and feeling awkward on their own. It is perfectly ok to excuse yourself after a few minutes in order to mingle with others
5. Often, you will find the best networking takes place before and after the event so aim to arrive early and have enough time to stay chatting at the end. Arriving early puts you in pole position to meet and greet others while by the end of the event, people are feeling more comfortable and are likely to be looking to build relationships further.
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